The average SME starts from the typical 'garage', i.e., the owner invests some dollars and leverages off their experience or training to start their business. Right in the beginning, they ponder on an ideal business name, and usually because their funds are limiting,...
How do you get to really understand your customer? There are two benefits in better understanding your customer or prospect: 1. Should they be your customer? In direct “language” you should ask yourself the following: “will this customer add to my...
Do you remember when you developed your new product or service? At some point, you discussed how you were going to get it to market, how you were going to get customers to buy it. What did your checklist look like, to get it to market? Some of the points you probably...
The Sin I committed when I started my first business in 2004 was that I wore every hat in the business. There was no alternative option back then. After some time the business grew and each hat became heavier. How was I to excel at managing suppliers, staff training...
Who is this article for? Sales managers & business owner first of all, thereafter others involved in sales. Background As a business coach, advisor and business owner I am fortunate to have experienced first-hand the interactions with prospects, sales people and...
Did you know that 75% of any sales outcome is directly related to the manner in which trust and rapport is established between the seller and the buyer, and this is done in the initial stages of the relationship? You are probably agreeing at this point. What is your...
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