About Sean Foster

call for clarity

Clarity in Decision Making - New Zealand Wide

Business CEOs, Entrepreneurs and Sales Professionals 

We all have a journey we’re on and mine took me to becoming a full-time business advisor and coach. When I graduated, I was put into the field and expected to perform. Blimey, if I could step back in time I would tell my corporate employers that they stuffed up. Where was the orientation, the understanding of the culture, what were the expectations, besides just a budget target? But I sat it out and fiddled my way through, slowly figuring out the labyrinth.

Then, in 2004 I started my first business, and despite having an MBA from a well-recognized university and some “miles under my belt”, it really felt like I was starting again from scratch.  Again, I just struggled with gaining that clarity on exactly where I should have been focusing my attention. With hindsight, it seemed I often focused on activities that had low returns.

My company has grown, and we are now market leaders in our sectors. I accumulated some grey hairs and a truck-load of practical experience. But at some point, one takes stock of one’s life and this is what I did. I wanted to do more in the bigger picture of life, so I resigned, and in early 2017 I decided to devote my time to helping other business owners and professionals.

I have now become the business advisor New Zealand SMEs call upon to improve both their lives and businesses. Maybe someday you will also decide to do the same, to help other business owners. It is massively rewarding, I love it! In fact a core principle of my coaching is to develop business owners into becoming the coach in their own business!

Today, I run a group business coaching program called BIG, as well offering 1-on-1 business coaching with select clients. When I started out I found that there was a serious lack of programmes that would facilitate my coaching and advisory services, so I developed this as well.

Sukuma is a business software programme designed specifically for businesses to operate better, as well as to offer a structure for any coaching to facilitate change in a business. The programme includes: Business Strategy; Business Planning; Sales Development and 360 Reviews; Business Systemisation and lastly Management based Financial Accounting.

As a business advisor I have a reputation for being a great listener, empathetic and a straight shooter.  After creating many of those "Aha" moments with my clients, this led to the definition of my mantra: Clarity In Business.


Get Clarity in Business with The Right Advice and Support

My approach when working with clients is to create absolute clarity. Clarity about what is important to do, and what is important to actively avoid. If you would like to get to a better place than where you are now, then let’s have a meaningful discussion, one that gets to the core of where you now, where you would like to get to, and lastly what are some of the current hurdles. 

I don't do those “free” 15-minute business consultations, it is impossible to really understand what the next steps should be, or if we, as a team, can productively work together. So with nothing to lose, but everything to gain, let us fully explore your business and the opportunity for us to work together before we start discussing any dollar investment amounts.

Extended DISC Practioner

Extended DISC - is one of the leading DISC providers in the world and in order to become a certified assessor you are needing to undertake comprehensive training. You can read more about Extended DISC hereThis is a Level 2 accredited Extended DISC practitioner. Psychometric behavioural assessments are used to grow and develop individuals and teams, including aspects of team and leadership development, recruiting, sales development and 360 performance reviews.


FinxS Practioner



Finxs – this is the system by which we manage and assist others with the Extended DISC system.

This is the system used to manage the DISC assessment process and allows for a multitude of team or individual reports to be generated in specific areas of need. Overtime when new team members join a company FinxS seamlessly adds them to the company’s database.

Sales Competence Accredited Consultant


This is a relatively new field and has had an enormous impact on better equipping salespeople to further develop their sales skills and also in the sales recruitment process. The Sales Competencies are best integrated with the Extend DISC behavioural assessments. This is a powerful and unique way of understanding an individuals ability in sales, or sales competency. Best used when someone has been in the selling game for 6months or longer. When adding the Sales Competency to DISC, the tool becomes even more powerful.

Associate Certified Coach (ACC)



ACC – this is a qualification through the International Coaching Federation and is the most recognized coaching standard available.


You can see what is involved here.

Certified Results Coach

ICF is advancing the coaching profession so coaching becomes an integral part of society. Our members lead this journey by representing the highest quality in professional coaching.

Qualified ICF coaches practice according to a script code of conduct.

ACE Certified Coach

ACE is an advanced coaching qualification that focuses on developing awareness around purpose, emotions and motivation, complexity and decision making. From a coaching perspective, the question is never about ‘does your coach understands these concepts’. The challenge is for the coach to develop this awareness in the coachee, for it is they, that need to act on these insights. Developing this ability is part art, part science. The ACE programme consolidates decades of practical experience from world-renowned coaching experts David Goldsmith and David Peterson.


RedTeam coaching is a system-wide methodology for problem solving in a business. Business, and life in general, is navigated by how you percieve the world around you, and how you decide to respond to these perspectives. Critical thinking together with increased awareness of your behavioural tendencies, biases, and together with disciplined practice is a skill that we can and should always be finetuning.

MBA – Masters in Business Administration, 2002
University of Wales

Many are familiar with the post-graduate MBA degree. While still living in South Africa I completed the University of Wales MBA through Technikon Natal. This is a 30-month high-intensity programme covering a wide range of business, corporate and human development areas.

BSc.Agric - Bachelor of Agricultural Science
University of Natal

My primary 4-year degree was a Bachelor of Agricultural Science with a triple major in Animal, Crop and Grassland science because at heart I really am a farmer. My first 15 years were devoted to the agricultural sector before starting my own business.


As a successful business coach and advisor, Auckland entrepreneurs, executives, sales professionals and business owners know my advice comes from years of real-world experience.

Call 029 427 4980 to find out more.