In recent years, I have witnessed a growing trend of businesses moving out of China for manufacturing to other Asian countries or back to New Zealand. Over the last year, this change has accelerated. Where does this leave you as an importer or manufacturer? I believe...
The average SME starts from the typical 'garage', i.e., the owner invests some dollars and leverages off their experience or training to start their business. Right in the beginning, they ponder on an ideal business name, and usually because their funds are limiting,...
One of the top challenges for any business is getting the attention of your target audience. So this leads to the need for effective marketing. How do you gain traction in your marketing when you are on a tight, shoestring budget? How do you compete with the...
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