Articles

Customer Experience Mapping proves to be a business saver. This process will give you insights such as: will a customer who connects with your business at a specific point after their purchase.

One of the most rewarding opportunities in maintaining a competitive advantage in any business can be achieved by developing a culture of excellence in customer experience. As a matter of fact, companies with a successful customer experience strategy attain less customer turnover, higher overall revenues per customer, and higher levels of employee satisfaction as well.

Life is made up of a series of ones. Like the old cliché saying: “one step at a time”, invariably this is correct. This message…

How do you get to really understand your customer? There are two benefits in better understanding your customer or prospect: 1. Should they be your…

…your product is about the experience your customer has with your product, more than the features and benefits of the product itself.

The Sin I committed when I started my first business in 2004 was that I wore every hat in the business. There was no alternative…

When creating a Business Strategy and a Business Plan you have to also do that “fluffy” stuff which includes our Purpose, Vision, Values and Convictions, as well as to…

Who is this article for? Sales managers & business owner first of all, thereafter others involved in sales. Background As a business coach, advisor and…

A few weeks ago I published an article regarding Task Management, one of the most life changing practices that you can implement. I look forward to…

Did you know that 75% of any sales outcome is directly related to the manner in which trust and rapport is established between the seller…

So how do you rate your decision making? I have been mulling over this for some time and came to the following conclusion. So why…

The riches are in the niches! Have you heard that phrase before? I have heard this countless times and a quick Google search on that…