90-day Theme
Life is made up of a series of ones. Like the old cliché saying: “one step at a time”, invariably this is correct. This message…
Understand your Customer using Avatar Analysis
How do you get to really understand your customer? There are two benefits in better understanding your customer or prospect: 1. Should they be your…
Every Product is a Service. Every Service is a …
…your product is about the experience your customer has with your product, more than the features and benefits of the product itself.