Every Product is a Service. Every Service is a …
…your product is about the experience your customer has with your product, more than the features and benefits of the product itself.
…your product is about the experience your customer has with your product, more than the features and benefits of the product itself.
When creating a Business Strategy and a Business Plan you have to also do that “fluffy” stuff which includes our Purpose, Vision, Values and Convictions, as well as to…