Is Business Coaching Just About Making More Money?
by Sean Foster | August 13, 2025 | Business Coaching
If you’re a business owner in New Zealand considering business coaching, mentoring or just some solid business advice, it’s fair to ask: is this just about boosting revenue?
The short answer? No. Business coaching isn’t just about making more money. It’s about helping you create the kind of business you actually want to run.
Why This Question Comes Up
Have you also come across those business coaching ads, or worst still, been run through a coaching sales pitch? I have. At first I was impressed, but it did not take long before I recognized the pattern.
The problem with ‘best practice’ is usually that it is good, but never ideal, as it gets cloned and repetitively knocked out by ‘wan-abee’ coaches. Blimey, we are supposed to be acknowledging their credibility, not experiencing same-same unimaginative sales pitches.
So often the advisor or coach will be over emphasising business growth, profit margins, and 10x returns. That way they can justify their exorbitant fees! Authentic business coaching isn’t about forcing growth. It’s about asking what matters to you and helping you build a business that reflects those values.
What SME Business Coaching Is Actually About
Yes, good coaching often leads to improved financial performance. But the outcomes go far beyond the financials. Here’s what many NZ business owners experience:
- Clarity: Knowing What to focus on, When, and Why
- Time Freedom: Getting back hours every week by systemising and delegating
- Better Leadership: Building confidence and decision-making as the owner
- Team Development: Creating a culture where people step up, and not just rely on you
- Business Alignment: Making sure your business supports your life, not just your income
When More Money Isn’t the Right Goal
Sometimes more money isn’t what your business needs first. Maybe you need:
- More family time
- A team that demonstrates initiative
- A performance and accountability based culture
- Less stress and fewer surprises
- Systems that make your days smoother
Business Coaching helps you figure out what to work on Now, not what sounds good in theory. And that often starts with getting your head above the noise.
What a Business Coach in NZ Helps You Uncover
- Where your energy is being wasted
- What’s keeping you stuck in the day-to-day
- How to lead instead of just operate
- What really needs to change in your business
The net result, and I speak from personal experience here, is a reignited passion and a far clearer vision for the business and where it is heading.
Business Coaching Gone Wrong - the Cart Before The Horse
Think of your business like a book: profit is an important chapter, but it’s rarely the first one.
Coaching is about helping you grow what truly matters. Yes, that includes profit—but also freedom, clarity, impact, and peace of mind. While businesses share common challenges, the right starting point isn’t always the same. For some, it's leadership. For others, it's systems, mindset, or direction.
Financial structure and discipline are essential, but revenue and profit are outcomes, not starting points. They reflect the quality of the time and thinking you invest in working on your business (which is a whole other conversation 😉).
If you're looking for more than just another “grow at all costs” promise, you're exactly the kind of business owner coaching is designed for.
Get in touch to explore how coaching could fit into your business journey.
Sean Foster
Business Coach & Advisor
PS: Interested in working with me? I help in 3 ways:
[1] Work with me privately to improve your business profitability, scale your business & improve your personal and business productivity - Schedule an appointment here.
[2] Join BIG – in-person, group based coaching program. Operating from Silverdale, Auckland
[3] Understand & develop your behavioural habits through psychometric behavioural assessments & coaching
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