How Much Should I Pay for a Business Coach in New Zealand?

by Sean Foster | July 16, 2025 | Business Coaching

Introduction: Is Business Coaching Worth the Investment?

If you’ve been thinking about hiring a business coach, one of your first questions is likely: “How much should I be paying?”

The short answer? It depends.

The long answer? This article breaks down typical coaching fees in New Zealand, the factors that influence pricing, and how to weigh cost against value.

Average Cost of a Business Coach in NZ

Business coaching rates in New Zealand vary based on the coach’s experience, delivery style, and programme structure. Here's a general breakdown:

1. Entry-level coach: $75–$150 per hour
2. Experienced coach (5–10+ years): $200–$500 per hour
3. Specialist or executive-level coach: $500+ per hour
4. Monthly packages: $1,000–$5,000+ depending on session frequency, tools, and outcomes
5. Group coaching programmes: $300–$1,500 per month

These prices reflect 2025 market trends and apply to both in-person and online services.

What Influences the Price?

1. Coach Experience and Expertise

A coach with real-world business ownership experience and a proven track record of client success can charge more—and rightly so. You're not just paying for their time; you're paying for their insights and frameworks that took years to refine.

2. Session Format and Frequency

• One-on-one coaching: Typically more expensive but highly tailored.
• Group coaching: More affordable, great for networking, but less personalised.
• Workshops or intensives: Priced separately, often one-off investments.

3. Location and Delivery Method

• In-person sessions may involve travel or overhead costs.
• Online sessions often come at a slightly lower rate and are more flexible.

4. Programme Inclusions

Look for what’s included in the coaching package:

• Access to proprietary tools or systems
• Accountability check-ins
• Email or phone support between sessions
• Resources, templates, or learning materials
• KPI tracking and reporting

Related Article: Maximizing Potential: The 5 Key Benefits of Business Coaching

What to Look for in a Local Business Coach

Not all coaches are created equal. Here's what to consider:

1. Experience:

Have they run a successful business themselves?

2. Specialisation:

Do they work with your type or size of business (e.g., trades, retail, professional services)?

3. Approach:

Do they offer structured frameworks or custom strategies?

4. Reputation:

Are there reviews, testimonials, or referrals?

5. Chemistry:

Do you feel motivated, heard, and challenged by them?

Is It Worth Paying More for a Better Coach?

In most cases, yes. A coach who can help you increase your revenue, improve your systems, and reduce stress is not a cost, it’s an investment. For example, paying $2,000 per month for coaching that leads to a $10,000/month revenue increase is a clear return.

Related Article: Bark or Coach - Fast or Long Coaching

What About Free or Subsidised Coaching?

Some organisations like Business Mentors NZ or regional business hubs offer low-cost or government-subsidised coaching. While these can be great for early-stage businesses, they’re usually limited in scope and don’t offer the same depth as private coaching.

How to Know If You’re Getting Good Value

Ask yourself:

• Does this coach understand my industry and goals?
• Are they offering accountability and tangible results?
• Can I track ROI from this coaching investment?
• Am I more confident, productive, and in control than before?

Conclusion: So, How Much Should You Pay?

You should pay what feels proportionate to the value you're receiving. If a coach helps you increase profits, improve culture, gain clarity, or reclaim your time, the cost often pays for itself many times over.

Ready to Find Out What Coaching Could Do for Your Business?

Book a free 30-minute discovery call with Sean Foster today. Let’s talk about your goals and see if coaching is the right investment for your business.