How do you get to really understand your customer? There are two benefits in better understanding your customer or prospect:
1. Should they be your customer? In direct “language” you should ask yourself the following: “will this customer add to my bottom line, or will they cost me more than what they can bring in? Would I grade them as A, B, C or D type of customer.”
2. If I would like to do business with this customer then how do I get to really understand what they really want out of my product. How can I best serve them?
A really helpful exercise that you should be doing to better understand your customer (Avatar), is the Avatar Analysis.
Get a free copy of Avatar Analysis worksheet here.
Sean Foster
PS: Interested in working with me? I help in 3 ways:
[1] Work with me privately to improve your business profitability, scale your business & improve your personal and business productivity - Schedule an appointment here.
[2] Join BIG – in-person, group based coaching program. Operating from Silverdale, Auckland
[3] Understand & develop your behavioural habits through psychometric behavioural assessments & coaching
Liking this? Share in your socials: